About the Book

In Beat the Crowd, Ken Fisher’s 11th book, he shows how you can avoid many of the masses’ mistakes by understanding the market—avoiding the herd mentality media noise, Wall Street mythology and mass psychology create.

Most know, intuitively, that the majority of investors are wrong more often than not. Conventional wisdom says the trick to avoiding mistakes is to be a contrarian—just do the opposite of everyone else. Be a bear if the masses are bullish, be a bull if the masses are bearish. This book shows why that viewpoint is often wrong, too. Those who think opposite usually act as herd-like as the masses and are often wrong, too. Being a real contrarian simply means thinking independently, identifying where both herds go astray, and reaching truly unique conclusions.

You don’t need rigorous training or a finance degree to be a true contrarian. The book provides the key principles you need to develop a contrarian instinct and shows how to apply that instinct to real-world problems, media hype and investment truisms. You’ll learn how to see markets differently from the masses, capitalize on overlooked opportunities, tune out false fears and identify hidden risks.

Beat the Crowd in the Press